Situated next to Universal Studios Hollywood, the Sheraton hotel plays host to musicians, actors and other entertainment industry stars; with the Hollywood Bowl just two miles away. The hotel had very old and decayed way finding and no bldg id emblem. 

PSGX studio provided both solutions, including all new cement foundation bases and repelling off the 20 floor bldg to attach the Sheraton Logo.  The biggest challenge for this project was access. There are no boom cranes that could access both elevations due to the distance, height and no service road either.  Moreover the road leading to this was incredibly steep, so hauling a large crane or boom was not reasonable.  The only option was to attach the emblem logo over the roof.

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PSGX also designed and produced the faux masonry entry monument illuminated sign and the way finding sign package for this amazing and historic venue.